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Key Features

100% JOB ASSURANCE & LIFE TIME E-PLACEMENT SUPPORT

CLASSED TAKEN BY GLOBALLY CERTIFIED TRAINERS

3 YEAR DEDICATED PLACEMENT SUPPORT

COURSES ARE GLOBALLY RECOGNIZED & ACCREDITED

Description Of Digital Marketing Course

Digital Marketing Course Extends Beyond Internet Marketing To Include Channels That Do Not Require The Use Of The Internet. With This Digital Marketing Course, You Can Create A Complete Digital Marketing Platform For Your Business Or Help Others.

  • Create A Complete Digital Marketing Platform For Your Business
  • Learn Techniques To Improve Discoverability
  • Plan A Detailed Marketing Strategy With Defined Objectives.
  • Build A Website And Blog For An Author Or Publishe
  • Make A Complete Social Media Strategy
  • Understand The Stages Of Digital Campaigns
  • Measure And Track How Effective Are Digital Campaigns
  • Choose The Most Suitable Form Of Digital Marketing For Your Business
  • Create A Facebook Business Page
  • Use Best Practice Techniques For Marketing Campaigns.

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Course Info

  • Duration 3 Months
  • ELIGIBILITY:Basics Of Computer/ English Language
  • COURSE FEE:₹30,000

The Course Content

  • What is marketing?
  • What is Digital Marketing?
  • Understanding marketing process
  • Understanding Digital Marketing process

  • Calculations of CAPEX and OPEX
  • Culture Understanding
  • Man-hour Calculations
  • Competitor's Analysis

  • Doman & its importance
  • Different Technologies
  • Available CMS
  • Server Management
  • Cloud Overview

  • Understanding internet
  • Difference between internet & web
  • Understanding websites
  • Understanding FTP & domain
  • Building website using CMS

  • Layout Analysis
  • Schema and Themes
  • Google Webmasters & Analytics
  • Heatmap Analysis

  • Google AdWords overview
  • Understanding AdWords algorithm
  • Creating search campaigns
  • Understanding flexible bidding strategies
  • Tracking performance/conversion
  • Optimizing search campaigns
  • Creating display campaign
  • Optimizing display campaign
  • Remarketing

  • Understanding lead generation
  • Why is lead generation important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Types of landing pages
  • A/B testing
  • Converting leads into sales
  • Leads nurturing
     

  • What is online advertising?
  • Types of online advertising
  • Display advertising
  • Contextual advertising
  • Payment modules
  • Tracking & measuring ROI of online advertisement
  • Different online advertising platforms
  • Assignment on allocating funds
  • Creating banner Ads using tools

  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • What are keywords?
  • Google keyword planner tool
  • Keywords research process
  • Google Operator
  • Content optimization & planning
  • On Page optimization
  • Off Page optimization
  • Local SEO
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • How to optimize exact keywords for your business
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD update?
  • How to save your site from Google Panda, Penguin and EMD update
  • How to recover your site from Panda, Penguin and EMD

  • Understanding Facebook Marketing
  • Increasing fans on the fan page
  • How to do marketing on the fan page
  • Fan engagement
  • Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Understanding edge rank and art of engagement
  • Creating a Facebook advertising campaign
  • Advanced Facebook advertising using tools like Qwaya

  • What is LinkedIn?
  • Understanding LinkedIn
  • Understanding LinkedIn groups
  • How to do marketing on LinkedIn groups
  • LinkedIn publishing
  • Company pages
  • Adv. on LinkedIn
  • Display vs text

  • Understanding Twitter
  • Tools to listen & measure Influence on Twitter: Tweet Deck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for Twitter Marketing
  • Twitter Advertising
  • Twitter Cards

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